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About us

Co-Founders
  • Matthew McBrayer

    Matthew leads creative direction and visual storytelling for Kainos. His background spans high-velocity content environments and brand-driven campaigns, with a focus on visual storytelling & creating memorable content across platforms.

  • Josh Estes

    Josh oversees creative systems, execution, and refinement across projects. He brings structure to the creative process, ensuring ideas scale cleanly from concept to delivery without losing intent or quality.

Why Us?

Kainos Collective is led by Matthew McBrayer and Josh Estes - two creators who've worked at the highest levels of sports content and social media.


Matthew spent two years as Social Media Lead at Dude Perfect, managing content for 120M+ followers across platforms and creating strategies that drove billions of views. He's shot for major golf brands, PGA Tour events, and lifestyle companies.


Josh has managed social media for professional athletes and sports organizations, specializing in athlete personal branding and real-time content that performs. His work has reached millions across Instagram, TikTok, and YouTube.


Together, they built Kainos to bring that level of creative execution and social strategy to brands, athletes, and events.

Our Mission

We believe creativity should matter - to people, to culture, and to our communities. Our goal is not to simply capture and deliver content, it's about creating art and capturing moments that exist beyond a platform, a trend, or a project.

We believe creativity should matter - to people, to culture, and to our communities. Our goal is not to simply capture and deliver content, it's about creating art and capturing moments that exist beyond a platform, a trend, or a project.


We are not our work. We care about people more than projects, and helping people find the thing that makes them come alive, then championing them in that. We exist to remind people of their worth, and that everyone has a story to tell.

We are not our work. We care about people more than projects, and helping people find the thing that makes them come alive, then championing them in that. We exist to remind people of their worth, and that everyone has a story to tell.

FAQs

What does Kainos mean?

Kainos (KYE-noce) is a Greek word meaning new, unprecedented, or of a different kind. It represents work that isn’t recycled, derivative, or done on autopilot—work that moves brands forward.

What services does Kainos Collective actually provide?

We create high-quality visual content and digital strategy for brands, athletes, and organizations. That includes photography, video, social media execution, and long-term content systems—not just one-off deliverables.

Who do you typically work with?

We work best with brands and individuals who care about storytelling, consistency, and quality. That often includes sports, lifestyle, and outdoor brands—but the common thread is ambition, not industry.

Do you offer one-off projects or only retainers?

Both. One-off projects make sense for campaigns or events. Retainers are for brands that want consistent content and a long-term partner. We’ll work with you to figure out what works best for your particular situation.

What makes Kainos different from other creative agencies?

A few things. First, people over projects. We prioritize relationships and making our partners’ lives easier, not just checking boxes. Second, we don’t overproduce or overcomplicate. Our work is built around clarity, efficiency, and performance in the real world - especially across social and digital platforms. We think like creators and operators. Third, our experience comes from working with high-followed brands and individuals. We may not have seen everything, but we’ve seen enough to know what works.

How much do you charge?

Pricing is based on scope, scale, and how the content will be used. Social-first, fast-moving content is priced differently than higher-production work built for broader platforms. Once we understand what you need, we’ll recommend an approach that makes sense and put clear numbers around it. No matter your budget, we’re confident we can find a way to work together in some capacity.

What does Kainos mean?

Kainos (KYE-noce) is a Greek word meaning new, unprecedented, or of a different kind. It represents work that isn’t recycled, derivative, or done on autopilot—work that moves brands forward.

What services does Kainos Collective actually provide?

We create high-quality visual content and digital strategy for brands, athletes, and organizations. That includes photography, video, social media execution, and long-term content systems—not just one-off deliverables.

Who do you typically work with?

We work best with brands and individuals who care about storytelling, consistency, and quality. That often includes sports, lifestyle, and outdoor brands—but the common thread is ambition, not industry.

Do you offer one-off projects or only retainers?

Both. One-off projects make sense for campaigns or events. Retainers are for brands that want consistent content and a long-term partner. We’ll work with you to figure out what works best for your particular situation.

What makes Kainos different from other creative agencies?

A few things. First, people over projects. We prioritize relationships and making our partners’ lives easier, not just checking boxes. Second, we don’t overproduce or overcomplicate. Our work is built around clarity, efficiency, and performance in the real world - especially across social and digital platforms. We think like creators and operators. Third, our experience comes from working with high-followed brands and individuals. We may not have seen everything, but we’ve seen enough to know what works.

How much do you charge?

Pricing is based on scope, scale, and how the content will be used. Social-first, fast-moving content is priced differently than higher-production work built for broader platforms. Once we understand what you need, we’ll recommend an approach that makes sense and put clear numbers around it. No matter your budget, we’re confident we can find a way to work together in some capacity.

What does Kainos mean?

Kainos (KYE-noce) is a Greek word meaning new, unprecedented, or of a different kind. It represents work that isn’t recycled, derivative, or done on autopilot—work that moves brands forward.

What services does Kainos Collective actually provide?

We create high-quality visual content and digital strategy for brands, athletes, and organizations. That includes photography, video, social media execution, and long-term content systems—not just one-off deliverables.

Who do you typically work with?

We work best with brands and individuals who care about storytelling, consistency, and quality. That often includes sports, lifestyle, and outdoor brands—but the common thread is ambition, not industry.

Do you offer one-off projects or only retainers?

Both. One-off projects make sense for campaigns or events. Retainers are for brands that want consistent content and a long-term partner. We’ll work with you to figure out what works best for your particular situation.

What makes Kainos different from other creative agencies?

A few things. First, people over projects. We prioritize relationships and making our partners’ lives easier, not just checking boxes. Second, we don’t overproduce or overcomplicate. Our work is built around clarity, efficiency, and performance in the real world - especially across social and digital platforms. We think like creators and operators. Third, our experience comes from working with high-followed brands and individuals. We may not have seen everything, but we’ve seen enough to know what works.

How much do you charge?

Pricing is based on scope, scale, and how the content will be used. Social-first, fast-moving content is priced differently than higher-production work built for broader platforms. Once we understand what you need, we’ll recommend an approach that makes sense and put clear numbers around it. No matter your budget, we’re confident we can find a way to work together in some capacity.

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VIEWS GENERATED
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